Pixels & Play
Empowering the Global Orange Economy
Economy 2026
MMRDA Grounds, 1 & 2, BKC
19 - 22 March 2026
Who are we?
India’s first large scale cultural and technology festival that blends culture, esports, innovation, immersive experiences into one mega event for the next generation as we celebrate Maharashtra’s journey towards 2047.
GenO is Eflag’s first‑ever flagship IP, created with state support to open new doors for India’s Orange Economy.
For the first time ever, it brings world‑stage esports to India in a way the country has never experienced before.
Culture
Technology
Esports
Innovation Hub
Experiences
Culinary
Festival Highlights
VENUE SCALE
27,300 SQ MT
AT MMRDA GROUNDS, BKC
INTERNATIONAL
4 DAYS
GLOBAL CONVERGENCE
FOOTFALL
60K+
ESTIMATED FOOTFALL
What we’re Building?
Heritage you can walk into
Immersive rooms turn art and history into something you can feel
What Comes Next
Breakthrough tech you can try in real time with stories worth sharing
World Stage Esports
Pro setups live casting massive screens and a real path to the big stage
Next Gen Engagement
Explore create collaborate and turn moments into momentum
Destination Innovation
Experiences that put Maharashtra on the global map and keep people coming back
What’s happening at Gen O?
Global Esports Finale
12 countries battling for the coveted trophy across thrilling Esports battles in Dota 2 and Clash Royale
Cultural Zone
A deep‑dive into culture where art, history, and technology seamlessly blend to create unforgettable experiences
Performance Stage
Music, entertainment and culture‑forward performances that keep the energy high
Innovation‑led Installations
Interactive showcases that bring Maharashtra’s future vision to life through innovation‑led installations
Immersive & Other Experiences
Future‑ready immersive experiences that pull you into the moment
Selfie & Content Zones
Photo booths, creator corners and hands‑on experience zones built for instant content creation
B2B Zone
Innovative showcases and high‑value networking opportunities for industry, creators and partners
Culinary Zone
Rich culinary experiences featuring diverse flavours, food pop‑ups and vibrant F&B zones
Event Schedule
Day 01
19 March, Thu
Celebrating Maharashtra
5:00 PM – 10:00 PM
- Gudi Padwa opening ceremony inaugration by Chief Minister of Maharashtra Devendra Fadnavis
- Palkhi processions
- Rope Mallakhamb aerial acts
- Traditional performances
- Abhang Repost (Live Band)
Day 02
20 March, Fri
Gaming Meets Folk Grandeur
10:00 AM – 5:00 PM
- Global Esports Games matches (24+ countries)
Trilok Band
5:00 PM – 6:00 PM
- Trilok Band performance
Deva Changbhala Ra!
6:00 PM – 10:00 PM
- Deva Changbhala Ra! folk mega‑show (60+ troupe)
Day 03
21 March, Sat
Stories, Sound & Showdowns
10:00 AM – 5:00 PM
- Global Esports Games matches continue
Dahihandi & Folk Aakhyan
5:00 PM – 10:00 PM
- Dahihandi
- Folk Aakhyan: folk music & storytelling experience
Day 04
22 March, Sun
The Grande Finale
10:00 AM – 5:00 PM
- Global Esports Games Finals
Awards & Closing Act
5:00 PM – 10:00 PM
- Gen O Awards & Closing Ceremony (Influencers + Esports champions)
- Folks Wagon Band